Optimise your Ads
Optimise for Facebook, Instagram, Google and YouTube
These platforms allow you to upload your customer information and target advertising to those customers, exclude them, or find platform users similar to your existing customers.
With the implementation of new rules around 3rd party cookies, accurate targeting has become significantly more difficult.
Uploading customer data mitigates the lack of 3rd party cookies, by adding opt-in customer information. MeetPAT simplifies this process for advertisers.
MeetPAT has 4 primary ways to help you achieve this.
Granular Targeting
From the “Know Your Audience” Dashboard you can filter your audience into segmented lists, for example, “Female Home Owners in Gauteng.”
Ease of Upload
Once you’ve saved your custom audience, it’s a one-click upload directly into your advertising platforms where you can log in and create campaigns directly to those audiences.
Access Your Customer Data For Marketing
Data controllers can upload customer lists so you can reach your audience without compromising data security or anonymity.
Reach More Customers
We’ll anonymously update your records with the most recent known details of your customers to improve your match rates and build your audience lists.
