Your customer data is uploaded, anonymised, encrypted, and used to create the “Know Your Audience” dashboard, allowing you to filter it by various customer demographic metrics, and save the results as custom audiences to onboard into your Meta or Google advertising accounts.
Additional anonymised information for your dashboard is retrieved by our proprietary system from audited, POPIA compliant bureaus to create a data visualisation of your customers.
From inside your dashboard, you can save anonymous audiences with specific criteria, and upload them to Google Search, Google Display, Google Shopping, Gmail, YouTube, Facebook, Instagram, Messenger and Audience Network.
